Social Media ROI explained in 140 Seconds
by Todd Chaffee on March 11th, 2010
I made this presentation at the London Twitter Developers Nest 7 in 140 seconds. The idea is that there is too much confused and overly complicated talk about Social Media ROI. Social Media ROI is no different than ROI from other activities. I hope this presentation explains ROI in a simple way and how you can tie social media activity to ROI.
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